11/3/14

"Where Are You Stuck?" G2 presentation by Harvey McKinnon




Are you stuck in something at work?  A problem that seems like it will never change? If so, you're not alone. And there is help. Many of us find ourselves in a complicated and stressful situation from time to time. This is your chance to submit a real-life scenario to Harvey. 

9/24/14

Overcoming Resistance to the Ask



Here is the link to Harvey McKinnon's presentation "Overcoming Resistance to Asking", on Scribd.  
http://www.scribd.com/doc/240981816/Overcoming-Resistance-to-Asking-G2-Give-Green-webinar-with-presenter-Harvey-McKinnon

4/10/14

G2's presentation by monthly giving expert Harvey McKinnon - on Donor Retention



Please click here for a link to Harvey's presentation on donor retention, available on Scribd.

And here is the link to the recording of the webinar, courtesy of our wonderful partner CISCO Canada.


4/7/14


March 4 webinar was about Online Payment Systems: Choosing the Right One for Your Nonprofit, with Victor Reyes of Wired Widget and Sustainability Network.
This webinar looked at the elements that comprise an online payment system, the criteria used in evaluating the different systems available, and how to choose the one that best suits your non-profit. The webinar covered the different needs of various non-profits and how some systems are well-suited for some organization and not for others (“One size does not fit all”). We also looked at the most popular online payment systems, and pros and cons of each (e.g. IATS, Gifttool, Sumac, Paypal, Amazon, Braintree, etc).

4/3/14

Link to PPT and recording of July 15th 2014 webinar with Canada Post


Click here to view the PowerPoint here on Scribd.

Here is the link to the recording of our webinar with Canada Post held on July 15th, 2014 with Andreas Schwartz.  Click on "Download" file (preview not available).
  • understanding the demographics of customers in the geographic area you are targeting
  • ​review a demographic profile report so that we can pick key insights
  • ​best practices for existing donor segmentation and targeting
  • ​things to remember when collecting customer data to increase your mail response and reduce return costs.


3/31/14

Direct marketing strategies for donor acquisition - presentation from Canada Post











In collaboration with Canada Post, a presentation exploringt best ROI options in Direct marketing strategies to acquire new donors, including:
 
- Update of postage changes and how to save
- Optimizing your lists
- Best practices and success stories (small and large campaigns). 


 Click here for a copy of the presentation (on Scribd)






1/13/14

Visual storytelling through social media

Thanks to GreenIT for presenting their online workshop Nov 5th on visual storytelling through social media. Click here for link to PDF of the slide presentation on SlideShare.


Are you confused by Instagram, Twitter, Facebook, Infographics, Tumblr, Pinterest, etc? View the slide presentation. Outreach to your monthly giving and other key supporters is essential for your organization's survival and well-being.  But in our digitally-crowded world, how can you break through the noise to tell your organization's stories?



G2 /Give Green Canada) 


1/10/14

Exploring INSTAGRAM to engage supporters




Are you taking advantage of Instagram as an outreach and marketing tool?  Instagram helps engage existing and future supporters and is helpful for visual storytelling, especially for conservation and environmental groups. 

1/3/14

Testimonials about our program




 “We are very grateful to Natasha van Bentum of G2 / Give Green Canada and Ontario Trillium Foundation for the Monthly Giving Learning Together program. It has been incredibly helpful to us throughout the year as a way to keep us on track, share information and learn new skills and techniques for promoting monthly giving.”
 ***
 “We have gone from zero monthly donors to 80 monthly donors.”
 ***
 “The information provided by the leaders was varied and useful putting monthly giving into the broader context. The one-on-one sessions with Natasha were particularly welcome and helped us keep on tract - being volunteers it is so easy to lose momentum. We would not have a functioning Monthly Giving program if we had not had this support.  We sincerely hopes G2 Give Green Canada runs future programs in which we might participate. Heartfelt thanks to Natasha” 
***

 “While I was not able to participate in every workshop, my colleagues and I found that many of them were relevant to our non-profit organization. Thank you!”
 ***
 “We have a fledgling program but we have already increased our numbers of monthly donors by 300%.”
***
 “Using the ‘rack card’ you suggested we create for our public event, we acquired 40 new monthly donors.”
***
 “Natasha van Bentum of G2 / Give Green Canada has offered tremendous support and value to the entire land trust community. Her tailored training has been a huge benefit to the staff and volunteers of these charities, producing real, tangible actions on the ground. Many of our member organizations have advanced their monthly giving programs based on the advice and guidance from Natasha, building their community of donors through effective “asks” and engaging content. We are grateful to have Natasha and G2/ Give Green Canada behind our land conservation movement.”
 ***

 “We already had a monthly giving program in place but being part of G2 Give Green Canada's monthly giving initiative has been a great benefit to our organization.  With their help, we have improved our program and more than doubled the number of monthly givers that support us.
 Having someone to turn to outside the organization has been helpful and the regular contact helps to keep us on track.”
 ***
 “The timing of the Monthly Giving – Learning Together programs offered by G2 /Give Green Canada could not have been timelier– nor the training more useful.  The combination of webinars presented by leaders in the field complemented by the on-on-one mentoring has proven to be most effective. At the outset, we did not have a monthly giving program and we now have one in place and are comfortable that it has been professionally established. 
It should be noted that this program’s value extends beyond the pure logistics of monthly giving encompassing best practices in the broader context of communication and fundraising.”
***


 “G2 / Give Green Canada’s “Monthly Giving – Learning Together” program has been of help to us as we begin the important work of increasing our revenue from individual donors.  
 The combination of group sessions (webinars) with one-on-one coaching from G2 has given us the tools and know-how to run a successful giving program with limited resources.”
 ***
 “Although we already has a well-establish monthly giving program, we are always looking for new and innovative ways to acquire new monthly donors and combat attrition rates.  I’ve found the participation in G2 / Give Green Canada’s “Monthly Giving – Learning Together”  program, along with the mentor’s personal guidance, to be hugely beneficial in helping us breathe new life into our monthly giving program.  

The program has provided me with new ideas on how best to move our monthly giving program forward and is also helping us shape our online monthly program strategy.”